BusyView, like other good social media agencies, understand the power of Twitter when it comes to generating sales for our clients. When you go from, say, 500 to 750 followers overnight, you often start to see it on the bottom line. However, we’ve been cautious to attract the right type of follower. We develop relationships with them to make sure they are the real deal. Do you know how many of your followers are fake? We like this tool. How many of yours are phoney?
◄
▐▐
►
Olympian Web Content!
We wholeheartedly agree! BusyView expertly weaves keywords into code and optimises websites perfectly – but as we have said for a long time, there is no point unless you focus on your content too. ‘Relevant, real content on the internet that people want to read and tell other people about.’ The world of effective online marketing is changing!
If ever you were in doubt about the influence and status of social networking, you only need to have a look at this to change your mind! Analysis of ’59 social networks in one place’ – Wow, the mind boggles! This breaks down social networks by their demographics and shows which social networks are most popular for different markets. So know we know! Women love to tweet?
Our company record currently stands at 13.9. Go on, challenge us!? Fun stuff from Google for frustrated Olympians! Definitely for people who are sat behind a desk and unable to witness the magic of the athletics themselves! Since Google created the doodle everyone has been going mad for it.
Love this! Wonder if Lynx wish they’d implemented something similar.
Team GB Page Gets a Gold Rating!
Is Facebook fuelling the Olympics or is the Olympics spilling over into Facebook. Who knows? But to go from 100,000 to 705,000 fans in just over a week is still pretty impressive. Is this the first social Olympics?
Top three from the Web this week!
Welcome to BusyView’s top three from the web.
Amex Sync with Twitter: How To
We thought this was an innovative and impressive idea. Linking up your Amex with Twitter. Tweet about your favourite products and receive discounts in return – cool! Could this be one of the most compelling reasons there’s ever been to go for Amex, we think so! If you’ve had a go as a result of this campaign then do let us know what you think!
Social Media: A Medium of good!
There is so much trolling on the web - or at least publicity about it – (Rob Brydon recently tweated “Haters, take the evening off!”), that it’s nice to know this wonderful medium is also a powerful force for good! We all heard about the viral video of a bus monitor being bullied in the US, but “when Max Sidorov stumbled across the video he felt compelled to launch an appeal to raise $5000, to pay for a holiday for Klein, via crowd funding website Indiegogo.com. At the time of writing, donations have topped $650,000.” Fantastic! Check out the video.
Yeah! We wrote about Facebook Likes recently. So we agree with this. It’s a reminder, as marketers, to put ourselves in the minds of our client’s customers and prospects and ask “what’s in it for me?”
QR Codes
As a recent convert to the iPhone (I was a Blackberry user for many years and jumped ship 7 days before their recent technical trouble : smug), I’m still slightly over excited at finding new apps… QR Reader is definitely a case in point. This is mine/BusyView’s above.
For those of you who haven’t come across it yet, as Qreate and Track point out, “QR Codes (Quick Response Codes) are 2-dimensional bar codes that have actually been around since 1994. They have widely used throughout Japan and in parts of Europe. With the increased adoption of mobile phones, they are increasing in popularity in the United States.”
QR Codes can be placed on business cards or flyers etc; they can then be scanned by anyone with a QR App on their smart phone; at which point their phone either directs them to a website (landing page), or creates a contact for them to save to their contacts list.
Simon
Creative CVs
20 Creative Resume Designs Which Will Amaze Any Potential Employer from CreativeNerds
Really like this! Seems so obvious now. We recently advertised and recruited a web designer, and whilst some of the work was stunning, the CVs, in the main, were the standard 2D Word formatted documents.
The Google one is a favourite.
Is it time to employ a designer for your CV?
Heads Will Roll
Something fun to kick off December…
Olympics Website Down
Mmmm… Olympics website down. Not great.
Google Algorithm Changes
More comprehensive indexing, greater omission of parked domains, more auto-complete predictions, fresher blog search results, rewarding ‘original’ not copied content and limiting too many results from one site are a few of the changes and upgrades announced by Google yesterday.
Yes, we read this, so you don’t have to!
It’s about time Google chucked out all those domain holding pages containing nothing but ads.
Where is my Page in Google?
Where is my page in Google?
This is a question we often get asked. And we occasionally come across companies who physically count down to as many as twenty pages of Google themselves (before employing us, of course!)
We use many tools to track client progress, but if it’s just “Where is my page in Google?” one of the better tools around is Free Monitor for Google from Cleverstat.
Unfortunately, however, we never expect much from these utilities. You see, what you see on Google isn’t what I see on Google. Not only are results tailored towards your location, they are also influenced by your search history. So there is a limit to what can be delivered by any software promising to tell you where you sit in Google.
Search has become personal, and is getting more so.
Is Your Web Content Liquid and Linked?
I’m not sure what industries are worst for their opaque terminology and confusing acronyms. I once became a school governor and was surprised at the amount of educational lingo flying around the room. Anyway, it’s not as though I’ve never encountered it: marketing has its fair share.
So, here’s another piece of terminology I’m going to try and use (with a straight face of course.) I won’t pretend it’s mine. A corporate conglomerate might get a bit upset. But from now on, if your web content isn’t “liquid and linked” then you are doing something wrong. Cool huh?
Liquid and linked!? Apparently the on-line world isn’t short of content. In fact, there’s too much of it. So, any new content you produce must be liquid. This means it has to be of such power and sufficient interest, that it becomes porous ie of sufficient value that it’s passed on and shared exponentially.
Linked? Well there is no point producing liquid content if it isn’t linked. ie linked to your brand, your core values and your marketing strategies.
Liquid and linked. You heard it here first! Err, unless you work for an extremely high profile soft drinks manufacturer….
Simon